Falcon – A New Era of Data in Programmatic DOOH Planning.
An advanced AI enabled planning tool built to give planners & brands efficient, accurate and immediate media DOOH plans.
Early Estimates on Audience Density Post Lockdown
As brands gear up to greet customers in a world post lockdown using data-driven planning tools & advance audience targeting parameters to know the density of the desired audience would deliver better results ensuring higher visibility and improved outcome.
Influence of Programmatic DOOH over Traditional DOOH
DOOH has advantages over OOH .Programmatic technology in Digital out of home industry leverages these advantages further making it an indispensable medium in the marketing mix. This article entails the advantages of standard DoOH vs Programmatic DOOH .