Latest Screen Formats in DOOH
The growth of digital signage has been rampant since the…
DOOH in Residential Buildings
DOOH screens in residential complexs are on the rise in India and brands can use this new emerging touch point to create an effective connect during the pandemic and consistently thereafter as well.
Influence of Programmatic DOOH over Traditional DOOH
DOOH has advantages over OOH .Programmatic technology in Digital out of home industry leverages these advantages further making it an indispensable medium in the marketing mix. This article entails the advantages of standard DoOH vs Programmatic DOOH .
A Transition from Better to Best: Programmatic DOOH Trends for 2020
2019 was a strong year for DOOH and 2020 continues…
