OBJECTIVE
To drive awareness of their treat croissants along with the online and offline purchase points of the product.
STRATEGY
Target Urban consumers during peak hours at key locations along with dynamic CTAs tailored to each region/cluster.
EXECUTION
- The campaign was activated at malls. busy airports and Residential Zones
- The DOOH Screens ran Cluster-adaptive creatives e.g Quick Commerce and E-Commerce creatives at respective clusters while displaying dynamic CTAs to order their products
- The campaign included creative rotations, showcasing different variants and flavors of the product
