Seasoned New Talent Appointed to Drive Business Growth, Strengthen Agency Alliances, and Deepen Direct Brand Partnerships, as Lemma Embraces a Full-Funnel Strategy to Deliver Digital Outcomes Through Outdoor Advertising.
Date 19th June 2025 – Lemma, a full-funnel AdTech platform, today announced the strategic expansion of its sales team with four key hires across Mumbai, Delhi, and Bengaluru. These appointments underscore Lemma’s commitment to aggressively scale its business, deepen market penetration, and enhance client success across all regions. The move comes as Lemma continues to innovate and strengthen its position by offering a new unified platform that blends OOH visibility with digital performance, empowering brands to run cohesive, full-funnel campaigns.
“We’re incredibly excited to welcome Urvashi, Priya, Madhurima, and Vikram to Lemma,” stated Siddharth Dabhade, Chief Business Officer, Lemma, who will lead this expanded sales team and spearhead a broader sales transformation strategy aligned with Lemma’s full-funnel vision. “Their collective experience will be crucial as we propel business growth, cultivate key alliances, and expand our integrated OOH and digital performance solutions across all markets. We’re building the future of advertising, and this team is central to that vision.”
The new appointments include:
- Urvashi Singh and Priya Kalakoti join the Delhi office as Director and Associate Director, respectively. Both bring exceptional sales knowledge and acumen, which will be crucial in expanding Lemma’s footprint and driving revenue in the northern region. A hardcore digital media sales professional, Urvashi brings 16 years of experience across diverse digital platforms. Her most recent stint was as AGM Sales at Xapads. Urvashi expressed, “Building on the experience I’ve gained, I’ll focus on nurturing and leveraging my industry connections to create new business opportunities for us. My goal is to contribute meaningfully to Lemma’s growth in every possible way.”
- With a strong background in digital advertising and sales, Priya’s most recent stint was as Revenue head at Fashion Entrepreneur Fund. She shared, “I’m excited to build great client relationships and help drive new opportunities in the north market.” Priya will be instrumental in contributing to Lemma’s growth in the ad tech space and fostering new business in the region.
- Madhurima Bhattacharya has been appointed Associate Director of Sales at Lemma, based in Mumbai. She will be responsible for accelerating business growth across agency partnerships and providing strategic support to the sales team in the western region. With over 11 years of experience, primarily in digital ad sales, Madhurima brings deep industry knowledge to her new role. Prior to joining Lemma, she served as Associate Director of Sales at Wootag. “I’m excited to bring my digital sales expertise to Lemma and contribute to expanding our presence and partnerships in the western market,” she said.
- Vikram Singh joins as Director of Sales in Bengaluru. Bringing 17 years of advertising sales experience, including a significant tenure at TATAPlay. He expressed, “I am thrilled to embark on my new role as Director of Sales for South India at LEMMA. I look forward to leveraging my expertise in developing sales strategies, forging pivotal partnerships, and leading engagements with clients and media agencies to drive significant growth and deliver impactful solutions aligned with LEMMA’s forward-thinking vision.
With these appointments, Lemma is not only strengthening its regional sales presence but also realigning its go-to-market strategy to deliver performance-first outcomes.
“As brands demand greater accountability and integration from media investments, we are entering a new era where OOH must work harder, smarter, and in sync with digital,” added Siddharth Dabhade. “Our focus is to shape that evolution — bridging visibility with performance, and offline scale with digital precision.”
About Lemma
Lemma is a leading full-funnel adtech platform purpose-built to accelerate brand ROI through impactful Out-of-Home (OOH) advertising. Designed to unify physical and digital media, Lemma empowers advertisers to create seamless audience journeys across Connected TV (CTV), mobile, and web. Building on its foundation of programmatic digital out-of-home solutions, Lemma now drives and delivers measurable outcomes for brands by integrating the power of outdoor with a holistic digital performance strategy. With a global presence and an emerging footprint in North America and EMEA, Lemma integrates programmatic buying across DOOH, CTV, and other emerging formats, empowering advertisers to create engaging campaigns that resonate across multiple touchpoints.
