OBJECTIVE
To position Etihad as the top choice for travelers in each city by highlighting their seamless connecting flights.
STRATEGY
Leverage Contextual ADs to showcase different creatives, based on the city where the DOOH Screens are located.
EXECUTION
- This campaign was live at Malls, Tech Parks, Movie Theaters, Residential Apartments, reaching a wide range of audiences
- The campaign tailored unique creatives for each city, including Bengaluru, Chennai, Hyderabad, Kolkata, and Kochi, highlighting various destinations travelers could fly to with Etihad
