OBJECTIVE
To create buzz around Prime’s latest web series “Fallout” with Large DOOH Screens at Metro Cities.
STRATEGY
Utilize Lemma’s programmatic DOOH platform to showcase dynamic creatives synced with the release schedule of the show i.e.-Release & Post-Release.
EXECUTION
- The campaign was launched during the weekend at of the release of the show, with a CTA for viewers to ‘Watch Now’.
- Post-Release, the creatives dynamically changed, showcasing reviews of the show, enticing viewers to check out their latest series.
