OBJECTIVE
To generate awareness about the benefits of Amazon Fresh via DOOH.
STRATEGY
Activate DOOH ADs in locations identified at residential and corporate zones with high-frequency online shoppers.
EXECUTION
- The campaign launched in metro cities across India, reaching 56% of their target audience aged 25-44.
- The campaign rotated through different creatives, showcasing the various advantages of ordering from amazon fresh, ensuring top of mind awareness among regular online grocery shoppers.
