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Amazon Fresh effectively engages with frequent Online Shoppers via pDOOH

Amazon Fresh effectively engages with frequent Online Shoppers via pDOOH

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Amazon Fresh effectively engages with frequent Online Shoppers via pDOOH

OBJECTIVE

To generate awareness about the benefits of Amazon Fresh via DOOH.

STRATEGY

Activate DOOH ADs in locations identified at residential and corporate zones with high-frequency online shoppers.

Amazon Fresh effectively engages with frequent Online Shoppers via pDOOH

EXECUTION

  • The campaign launched in metro cities across India, reaching 56% of their target audience aged 25-44.
  • The campaign rotated through different creatives, showcasing the various advantages of ordering from amazon fresh, ensuring top of mind awareness among regular online grocery shoppers.

Amazon Fresh effectively engages with frequent Online Shoppers via pDOOH

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