Media Planner

We are looking for a Senior Planner – Programmatic Digital OOH with a strong foundation in OOH media planning and a growing understanding of programmatic DOOH ecosystems. This role is planning-led, not execution-heavy. The candidate will be responsible for building robust media plans, audience strategies, and performance frameworks while coordinating with execution and operations teams. The ideal candidate should be highly analytical, extremely comfortable with Excel, and confident navigating multiple planning and DOOH technology platforms.

Planning & Strategy (Primary Focus)

• Lead end-to-end planning for Programmatic Digital OOH campaigns across formats such as roadside, malls, airports, transit, and premium indoor screens
• Translate client briefs into audience-first, location-based OOH strategies
• Build media plans, reach-frequency models, budget phasing, and evaluate screen selection, city mix, dayparting, and contextual relevance
• Work closely with sales, trading, and operations teams to validate feasibility

Data, Tools & Analytics

• Strong hands-on use of Excel for:
• Planning grids
• Cost calculations
• Reach estimates
• Performance summaries

Qualifications

• Bachelor's degree from an accredited college or university
• Digital Marketing Qualified