World’s First Programmatic DOOH Campaign at Airports
Case Studies
Objective
Create awareness about India’s first laser tank printer for economical commercial printing.
Target Audience
SME business owners, decision-makers, founders & the likes.
Audience Insight
Business owners are categorized as frequent travelers with higher affinity towards air travel.
Strategy
Given the target group and their affinity to air travel, airports serve as a viable ground to connect with these niche decision-makers using programmatic DOOH.
Execution
The campaign was activated across 155 mobile charging kiosk offering High Dwell Time using Lemma pDOOH platform and Google DV360.
Optimal Time-band data from Lemma DMP reduced ineffective exposures.


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