Create awareness about India’s first laser tank printer for economical commercial printing.

Target Audience

SME business owners, decision-makers, founders & the likes.

Audience Insight

Business owners are categorized as frequent travelers with higher affinity towards air travel.


Given the target group and their affinity to air travel, airports serve as a viable ground to connect with these niche decision-makers using programmatic DOOH.


The campaign was activated across 155 mobile charging kiosk offering High Dwell Time using Lemma pDOOH platform and Google DV360.
Optimal Time-band data from Lemma DMP reduced ineffective exposures.

In addition to the airport inventory the campaign was also live on Pune digital billboards in close proximity to commercials hubs .