Objective

Create awareness about India’s first laser tank printer for economical commercial printing.

Target Audience

SME business owners, decision-makers, founders & the likes.

Audience Insight

Business owners are categorized as frequent travelers with higher affinity towards air travel.

Strategy

Given the target group and their affinity to air travel, airports serve as a viable ground to connect with these niche decision-makers using programmatic DOOH.

Execution

The campaign was activated across 155 mobile charging kiosk offering High Dwell Time using Lemma pDOOH platform and Google DV360.
Optimal Time-band data from Lemma DMP reduced ineffective exposures.

In addition to the airport inventory the campaign was also live on Pune digital billboards in close proximity to commercials hubs .