World’s First Programmatic DOOH Campaign at Airports
Create awareness about India’s first laser tank printer for economical commercial printing.
SME business owners, decision-makers, founders & the likes.
Business owners are categorized as frequent travelers with higher affinity towards air travel.
Given the target group and their affinity to air travel, airports serve as a viable ground to connect with these niche decision-makers using programmatic DOOH.
The campaign was activated across 155 mobile charging kiosk offering High Dwell Time using Lemma pDOOH platform and Google DV360.
Optimal Time-band data from Lemma DMP reduced ineffective exposures.