Objective

To create TOMA for the brand amidst stiff competition.

Challenge

The brand wanted to capitalize on the impact window generated by the buzz around India –South Africa series, but this clashed with the onset of Diwali, leading to high media decibels & excessive brand clutter on all mediums

Strategy

Lemma is integrated with Verizon DSP which made it easy for the brand to execute the 10-day campaign across metro cities.

75 screens were identified with a high density of desirable TG and the ads were rendered at modern retail outlets, metro stations, cafes & restaurants that witness higher footfall during festive seasons in particular.

Results

  • The brand garnered high visibility reaching a little over 0.5Mn audiences.
  • A slight uplift in app downloads and in-app engagements were also noticed