Objective

To generate Impact for sky news’ latest show launch featuring Allan Jones a popular Radio news presenter.

Strategy

To schedule DOOH ads during travel hours in the morning and evening across prime location in 3 key states leveraging common audience behavioral tendencies of listening to radio when commuting

Execution

The campaign was activated on 13 prime billboards on busy highways during prime-time bands when vehicular density was at its peak i.e between 6.00am and 9.00am and 3.00pm -7.00pm. A primed audience was exposed with a contextual ad thereby amplifying the impact further.