Programmatic Propels DOOH to Attain KPI’s Beyond Branding
Case Studies 0
Objective
To garner higher visibility in a clutter filled modern retail outlet & earn a share of voice in the consumer’s mind over the competition, thereby stimulating consideration and driving impulse purchase.
Target Audience & KPI
Drive sales amongst the Young, Urban, spontaneous shoppers exposed to international lifestyle belonging to the upper-middle class.
Strategy
Leverage the essence of the surrounding with contextual creatives to influence the consumer at crucial touchpoints in their journey to a product purchase.


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