Objective

To garner higher visibility in a clutter filled modern retail outlet & earn a share of voice in the consumer’s mind over the competition, thereby stimulating consideration and driving impulse purchase.

Target Audience & KPI

Drive sales amongst the Young, Urban, spontaneous shoppers exposed to international lifestyle belonging to the upper-middle class.

Strategy

Leverage the essence of the surrounding with contextual creatives to influence the consumer at crucial touchpoints in their journey to a product purchase.