Ola launches Real-Time Data Trigger Campaign on DOOH screens in New Zealand
To garner maximum brand visibility using outdoor ads with minimal wastage
Regulating the campaign exposure gage in real-time on digital billboards basis the live traffic data as a trigger to serve ads.
- 17 billboards across Auckland’s busy streets were utilized to render ads in response to the live detection of a predefined volume of vehicular movement
- Google DV360 served as the demand partner & helped serve dynamic
- Using 3rd party data partners, a retargeting campaign was launched
to capture the exposed DOOH audiences on their mobile device
across FB & YT