Objective

To garner maximum brand visibility using outdoor ads with minimal wastage

Strategy

Regulating the campaign exposure gage in real-time on digital billboards basis the live traffic data as a trigger to serve ads.

Execution

  • 17 billboards across Auckland’s busy streets were utilized to render ads in response to the live detection of a predefined volume of vehicular movement
  • Google DV360 served as the demand partner & helped serve dynamic
    ads
  • Using 3rd party data partners, a retargeting campaign was launched
    to capture the exposed DOOH audiences on their mobile device
    across FB & YT