To garner maximum brand visibility using outdoor ads with minimal wastage


Regulating the campaign exposure gage in real-time on digital billboards basis the live traffic data as a trigger to serve ads.


  • 17 billboards across Auckland’s busy streets were utilized to render ads in response to the live detection of a predefined volume of vehicular movement
  • Google DV360 served as the demand partner & helped serve dynamic
  • Using 3rd party data partners, a retargeting campaign was launched
    to capture the exposed DOOH audiences on their mobile device
    across FB & YT