Objective

The Brand’s initiative was scheduled for the same time that a competing retailer was running a promotion, so the online grocer needed the Sales promotion campaign to stand out during this period of high media noise.

Execution

An omnichannel presence was created with the inclusion of pDOOH to the digital mix.
The campaign was delivered across screens at prominent railway stations to connect with the masses and suburban travelers.
Additionally, to connect with the online shoppers & digital natives the brand utilized pDOOH screens at India’s busiest airports, wherein 35% of flyers are identified as regular online shoppers with an average ticket size of 15k to 30k a quarter.