Objective

To drive awareness and generate intent in tier 2 cities in India for one of the largest digital media giants.

Strategy & Execution

Leverage the Audio Visual creative across railway stations in India to deliver the brand message.
The campaign was enhanced further by delivering regional language creatives at respective stations across multiple states.
Using Lifesight’s mobile intelligence & location data, device ID’s were captured to measure the impact the ad has had on the exposed group vs the controlled group.

This was the first programmatic multi-sensory campaign in India