Media Updates

Lemma & VIOOH partner to scale pDOOH offering across key markets

Lemma, one of the largest global online digital out of home networks, has integrated with VIOOH, the global programmatic marketplace, in a partnership that will give Lemma access to a significantly increased network of premium digital OOH screen inventory.

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medianews4u.com - Oct 13, 2020

Lemma & VIOOH partner to scale pDOOH offering across key markets

Lemma, one of the largest global online digital out of home networks, has integrated with VIOOH, the global programmatic marketplace, in a partnership that will give Lemma access to a significantly increased network of premium digital OOH screen inventory.

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medianews4u.com - Oct 13, 2020

Will the elimination of third-party cookies hinder DOOH’s personalization?

Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner

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exchange4media-com - Oct 8, 2020

Will the elimination of third-party cookies hinder DOOH’s personalization?

Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner

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exchange4media-com - Oct 8, 2020

Opportunities on the menu for OOH as restaurants set to re-open in Mumbai?

OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season

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exchange4media-com - Oct 1, 2020

Opportunities on the menu for OOH as restaurants set to re-open in Mumbai?

OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season

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exchange4media-com - Oct 1, 2020

Driving OOH post-Covid: A case for a Unified Measurement System

The OOH sector is slowly beginning to recover as the Nation begins to unlock. Even though traffic mobility has started to go back to pre-COVID days in metropolitan cities, some brands are opting out of investing in the OOH medium due to the lack of measurement data. All major mediums have a unified measurement system in place. For TV there is BARC, Radio has RAM and newspapers have IRS. But the lack of a consolidated measurement system in the OOH space has been an age-old problem for the ecosystem.

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exchange4media-com - Sep 28, 2020

Driving OOH post-Covid: A case for a Unified Measurement System

The OOH sector is slowly beginning to recover as the Nation begins to unlock. Even though traffic mobility has started to go back to pre-COVID days in metropolitan cities, some brands are opting out of investing in the OOH medium due to the lack of measurement data. All major mediums have a unified measurement system in place. For TV there is BARC, Radio has RAM and newspapers have IRS. But the lack of a consolidated measurement system in the OOH space has been an age-old problem for the ecosystem.

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exchange4media-com - Sep 28, 2020

Will OOH lose out on a big-ticket event like IPL 2020 due to Covid?

OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament

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exchange4media-com - Sep 16, 2020

Will OOH lose out on a big-ticket event like IPL 2020 due to Covid?

OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament

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exchange4media-com - Sep 16, 2020

Lemma- Recognized as one of the best companies to work for.

Lemma: Work culture which values employee’s presence and inspires to put-in incredible performance

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primeinsights- Sept 19, 2020

Lemma- Recognized as one of the best companies to work for.

Lemma: Work culture which values employee’s presence and inspires to put-in incredible performance

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primeinsights- Sept 19, 2020

Gulab Patil's POV on resurgence of airport advertising with DOOH

Advertising at Mumbai and Delhi airports finally ready for takeoff
Experts say one of the key factors driving this growth is the increase in the dwell time of passengers at airports due to increased security measures

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By exchange4media- August 27, 2020

Gulab Patil's POV on resurgence of airport advertising with DOOH

Advertising at Mumbai and Delhi airports finally ready for takeoff
Experts say one of the key factors driving this growth is the increase in the dwell time of passengers at airports due to increased security measures

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By exchange4media- August 27, 2020

Lemma -Winners At Afaqs FoxGovles Awards - Asian Paint Royale

We are ecstatic as we’ve bagged the Bronze for Asian Paints Royale campaign with MOMS OUTDOOR MEDIA SOLUTIONS PRIVATE LIMITED under the category of Best Non-Traditional Outdoor Media campaign at Foxglove Awards A big shout out to Pallavi Patil & the entire team at MOMS & Lemma who are responsible for this win!

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Linkedin- August 24, 2020

Lemma -Winners At Afaqs FoxGovles Awards - Asian Paint Royale

We are ecstatic as we’ve bagged the Bronze for Asian Paints Royale campaign with MOMS OUTDOOR MEDIA SOLUTIONS PRIVATE LIMITED under the category of Best Non-Traditional Outdoor Media campaign at Foxglove Awards A big shout out to Pallavi Patil & the entire team at MOMS & Lemma who are responsible for this win!

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Linkedin- August 24, 2020

𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗔𝗵𝗲𝗮𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗚𝗮𝗺𝗲 - Exclusive Feature on Outdoor Asia

Gulab Patil sharing his expert opinion with Outdoor Asia, stating “Alignment with mainstream digital media protocols shall help to build standard measurement for DOOH in an accelerated manner”

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Linkedin- August 24, 2020

𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗔𝗵𝗲𝗮𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗚𝗮𝗺𝗲 - Exclusive Feature on Outdoor Asia

Gulab Patil sharing his expert opinion with Outdoor Asia, stating “Alignment with mainstream digital media protocols shall help to build standard measurement for DOOH in an accelerated manner”

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Linkedin- August 24, 2020

Gulab Patil's POV on OOH opportunities with reopening of Malls

Opening of malls reopens opportunities for OOH owners ahead of festivals
OOH industry leaders share how they plan to bring back brands to malls

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By exchange4media- August 5, 2020

Gulab Patil's POV on OOH opportunities with reopening of Malls

Opening of malls reopens opportunities for OOH owners ahead of festivals
OOH industry leaders share how they plan to bring back brands to malls

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By exchange4media- August 5, 2020

Gulab Patil's POV on 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲, 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 in DOOH.

Why OOH industry needs a unified measurement system now more than ever
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent

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By exchange4media- July 24, 2020

Gulab Patil's POV on 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲, 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 in DOOH.

Why OOH industry needs a unified measurement system now more than ever
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent

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By exchange4media- July 24, 2020

First Programmatic DOOH Campaign in MENA Region.

Lemma pioneer in programmatic Digital out of home along with Elevision Media, a leading OOH firm in the UAE blazed a new trail, launching the first programmatic DOOH campaign in Dubai for Microsoft’s Azure’s “Global cloud. Local presence” brand message.

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By Medianews4U.COM- July 21, 2020

First Programmatic DOOH Campaign in MENA Region.

Lemma pioneer in programmatic Digital out of home along with Elevision Media, a leading OOH firm in the UAE blazed a new trail, launching the first programmatic DOOH campaign in Dubai for Microsoft’s Azure’s “Global cloud. Local presence” brand message.

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By Medianews4U.COM- July 21, 2020

Lemma on Hyperlocal Targeting in OOH

Gulab Patil, Founder & CEO of Lemma writes how programmatic technology has redefined hyper-local advertising & how it’ll help brands create an effective connect in the current scenario.

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By M4G Bureau - July 14, 2020

Lemma on Hyperlocal Targeting in OOH

Gulab Patil, Founder & CEO of Lemma writes how programmatic technology has redefined hyper-local advertising & how it’ll help brands create an effective connect in the current scenario.

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By M4G Bureau - July 14, 2020

Welcome to the team Vinay Goel.

Lemma has appointed Vinay Goel as Vice-President, South East Asia. As a function of his new role, Goel will be responsible to scale programmatic DOOH business and strengthen the supply end for Lemma in South East Asian regions.

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by exchange4media, Jun 16, 2020

Welcome to the team Vinay Goel.

Lemma has appointed Vinay Goel as Vice-President, South East Asia. As a function of his new role, Goel will be responsible to scale programmatic DOOH business and strengthen the supply end for Lemma in South East Asian regions.

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by exchange4media, Jun 16, 2020

Future-Proofing OOH

Programmatic OOH holds the key to industry offering optimized solutions to clients. Gulab Patil talks about how audience intelligence, DMP, and AI-enabled business tools will transform DOOH into a “𝗺𝘂𝘀𝘁 𝗵𝗮𝘃𝗲” in the marketing mix

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June-2020 edition of the Outdoor Asia

Future-Proofing OOH

Programmatic OOH holds the key to industry offering optimized solutions to clients. Gulab Patil talks about how audience intelligence, DMP, and AI-enabled business tools will transform DOOH into a “𝗺𝘂𝘀𝘁 𝗵𝗮𝘃𝗲” in the marketing mix

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June-2020 edition of the Outdoor Asia

The Smarter way to plan OOH - Falcon

Lemma, a programmatic digital out of home company has launched Falcon, an advanced AI enabled media planning tool for digital out of home.

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By M4G Bureau - June 01, 2020

The Smarter way to plan OOH - Falcon

Lemma, a programmatic digital out of home company has launched Falcon, an advanced AI enabled media planning tool for digital out of home.

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By M4G Bureau - June 01, 2020

Gulab Patil's POV on importance of DOOH post Lockdown

OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order.

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exchange4media - May 18, 2020

Gulab Patil's POV on importance of DOOH post Lockdown

OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order.

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exchange4media - May 18, 2020

Lemma - Cover story on The Enterprise world magazine - April 2020 edition

Lemma is featured as the cover story on The Enterprise World. We feel humbled to be recognized as one of the 5 best 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 service providers, as it validates our mission as an organization i.e unifying digital out of home within the digital ecosystem.

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The Enterprise world magazine - April 2020 edition

Lemma - Cover story on The Enterprise world magazine - April 2020 edition

Lemma is featured as the cover story on The Enterprise World. We feel humbled to be recognized as one of the 5 best 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 service providers, as it validates our mission as an organization i.e unifying digital out of home within the digital ecosystem.

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The Enterprise world magazine - April 2020 edition

Lemma - Cover story on CIOReview 20 most promising technology service providers in India

Being the cover story of CIOReviewIndia magazine gives a great sense of happiness, especially in times like these when good news is least anticipated. Lemma has been listed as one of the top 20 most promising adtech solution providers in India.

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CIOReview 20 - April 2020 edition

Lemma - Cover story on CIOReview 20 most promising technology service providers in India

Being the cover story of CIOReviewIndia magazine gives a great sense of happiness, especially in times like these when good news is least anticipated. Lemma has been listed as one of the top 20 most promising adtech solution providers in India.

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CIOReview 20 - April 2020 edition

A Robust OOH Avatar To Prevail Post Lockdown.

OOH has been an indispensable medium in the marketing mix and would continue to retain its importance even post lockdown. However, the manner in which the OOH medium was planned and measured will witness a shift with higher weightage given to OOH inventory channels that are nimble and backed with data and technology.

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By M4G Bureau - April 30, 2020

A Robust OOH Avatar To Prevail Post Lockdown.

OOH has been an indispensable medium in the marketing mix and would continue to retain its importance even post lockdown. However, the manner in which the OOH medium was planned and measured will witness a shift with higher weightage given to OOH inventory channels that are nimble and backed with data and technology.

Read More

By M4G Bureau - April 30, 2020

Lemma and Lifesight enter into strategic partnership.

The addition of Lifesight’s data layered with Lemma’s existing DMP (data-management platform) will help structure a robust programmatic DOOH platform, allowing advertisers to enhance several brand metrics, including impact on digital currencies

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BestMediaInfo Bureau - April 22, 2020

Lemma and Lifesight enter into strategic partnership.

The addition of Lifesight’s data layered with Lemma’s existing DMP (data-management platform) will help structure a robust programmatic DOOH platform, allowing advertisers to enhance several brand metrics, including impact on digital currencies

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BestMediaInfo Bureau - April 22, 2020

First programmatic DOOH campaign at Mumbai Airport.

The step is to increase visibility of Grofers’ Grand Orange Bag Day sale. In addition to the airport, Xaxis activated the campaign across Mumbai railway and metro screens to target suburban commuters.

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BestMediaInfo Bureau - March 25, 2020

First programmatic DOOH campaign at Mumbai Airport.

The step is to increase visibility of Grofers’ Grand Orange Bag Day sale. In addition to the airport, Xaxis activated the campaign across Mumbai railway and metro screens to target suburban commuters.

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BestMediaInfo Bureau - March 25, 2020

Delhi Airport Screen Can be Purchased Programmatically with Lemma.

Lemma has announced their integration with premium digital media at Delhi Airport through TIMDAA, a Times OOH group company that manages all communication assets at the Delhi Airport.

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By exchange4media Staff - March 19, 2020

Delhi Airport Screen Can be Purchased Programmatically with Lemma.

Lemma has announced their integration with premium digital media at Delhi Airport through TIMDAA, a Times OOH group company that manages all communication assets at the Delhi Airport.

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By exchange4media Staff - March 19, 2020

Gulab Patil Bags the 40 under 40 award at Neons 2020

Kudos to the winners making it to the list of e4m OOH 40 Under 40 Awards! A truly well-deserved win!

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exchange4media - March 13, 2020

Gulab Patil Bags the 40 under 40 award at Neons 2020

Kudos to the winners making it to the list of e4m OOH 40 Under 40 Awards! A truly well-deserved win!

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exchange4media - March 13, 2020

E4M's OOH most influential list 2020 feature Gulab Patil

The e4m NEONS OOH Conference held on the March 12, 2020, in Mumbai concluded with the unveiling of the e4m OOH Most Influential List.

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exchange4media - March 13, 2020

E4M's OOH most influential list 2020 feature Gulab Patil

The e4m NEONS OOH Conference held on the March 12, 2020, in Mumbai concluded with the unveiling of the e4m OOH Most Influential List.

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exchange4media - March 13, 2020

Xaxis, M/Six and Lemma Boost sales for Veeba with pDOOH

Delhi: Xaxis, the Outcome Media Company, and GroupM’s advanced programmatic arm, in partnership with m/SIX and Lemma, recently announced the results of their pioneering digital out-of-home (DOOH) campaign for Veeba Sauces. The campaign showcased new real-time audience targeting and measurement capabilities for out-of-home advertising and helped increase in-store sales by more than 15%.
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Medianews4U.COM - March 11, 2020

Xaxis, M/Six and Lemma Boost sales for Veeba with pDOOH

Delhi: Xaxis, the Outcome Media Company, and GroupM’s advanced programmatic arm, in partnership with m/SIX and Lemma, recently announced the results of their pioneering digital out-of-home (DOOH) campaign for Veeba Sauces. The campaign showcased new real-time audience targeting and measurement capabilities for out-of-home advertising and helped increase in-store sales by more than 15%.
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Medianews4U.COM - March 11, 2020

Lemma- Winners at BW TechTors Awards 2020

SBI Life Insurance, along with its agency WATConsult and Amnet, has claimed to Where rewards are high, risks are higher. The technology sector, a case in point, perhaps has more failures than successes. In an industry as dynamic as this, BW TechTors is the list that has gone through levels of editorial and jury screening to arrive on a handful few, whose technology innovations show promise of growth.

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by BW Online Bureau - January 23, 2020

Lemma- Winners at BW TechTors Awards 2020

SBI Life Insurance, along with its agency WATConsult and Amnet, has claimed to Where rewards are high, risks are higher. The technology sector, a case in point, perhaps has more failures than successes. In an industry as dynamic as this, BW TechTors is the list that has gone through levels of editorial and jury screening to arrive on a handful few, whose technology innovations show promise of growth.

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by BW Online Bureau - January 23, 2020

OOH game changers for 2020

The year 2019 has been an action-packed one for the outdoor industry with the growth of DOOH, mobile complementing OOH and the OTT boom. From the looks of it, 2020 is all set to get even bigger. The movers and shakers of the OOH world have helped the industry grow by leveraging the opportunities that presented themselves in the year that went by.

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by exchange4media Staff - January 15, 2020

OOH game changers for 2020

The year 2019 has been an action-packed one for the outdoor industry with the growth of DOOH, mobile complementing OOH and the OTT boom. From the looks of it, 2020 is all set to get even bigger. The movers and shakers of the OOH world have helped the industry grow by leveraging the opportunities that presented themselves in the year that went by.

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by exchange4media Staff - January 15, 2020

Programmatic is automated but not everything automated is programmatic: Gulab Patil, Lemma

Gulab Patil Founder and CEO of Lemma technologies, pioneers in Programmatic DOOH in India, sheds light on the true definition of Programmatic Technology in the digital out of home space.

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by exchange4media Staff - January 08, 2020

Programmatic is automated but not everything automated is programmatic: Gulab Patil, Lemma

Gulab Patil Founder and CEO of Lemma technologies, pioneers in Programmatic DOOH in India, sheds light on the true definition of Programmatic Technology in the digital out of home space.

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by exchange4media Staff - January 08, 2020

Data & technology key to OOH growth

Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent potentials

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By Bhawana Anand - November 07, 2019

Data & technology key to OOH growth

Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent potentials

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By Bhawana Anand - November 07, 2019

Startup Of The Year 2019

Business Connect - November, 2019

Startup Of The Year 2019

Business Connect - November, 2019

Platform Feature: Lemma Technologies

Lemma platform is based on programmatic ad exchange that allows advertisers and media agencies to purchase & execute Digital out of home screens like any other display environment bought today. Simply put, the platform brings in operational efficiencies in DOOH media planning, execution & optimization, much like how web and mobile campaigns are managed these days.

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By Media Samosa -November 6, 2019

Platform Feature: Lemma Technologies

Lemma platform is based on programmatic ad exchange that allows advertisers and media agencies to purchase & execute Digital out of home screens like any other display environment bought today. Simply put, the platform brings in operational efficiencies in DOOH media planning, execution & optimization, much like how web and mobile campaigns are managed these days.

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By Media Samosa -November 6, 2019

Winner- Best Technology provider for Programmatic advertising.

We are elated to announce our win at (Code studio 2019 INDIA), as best technology provider for programmatic advertising. We are all set to redefine DOOH advertising.

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Inkspell Media (Code studio 2019 INDIA)

Winner- Best Technology provider for Programmatic advertising.

We are elated to announce our win at (Code studio 2019 INDIA), as best technology provider for programmatic advertising. We are all set to redefine DOOH advertising.

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Inkspell Media (Code studio 2019 INDIA)

Leading Entrepreneur, Andrea Febbraio Joins Lemma’s Advisory Board.

Lemma announces that Andrea Febbraio, a zealous internet entrepreneur, renowned international speaker & a distinguished author, has joined Lemma’s advisory team.

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medianews4u.com - September 18, 2019

Leading Entrepreneur, Andrea Febbraio Joins Lemma’s Advisory Board.

Lemma announces that Andrea Febbraio, a zealous internet entrepreneur, renowned international speaker & a distinguished author, has joined Lemma’s advisory team.

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medianews4u.com - September 18, 2019

Leading Entrepreneur, Andrea Febbraio Joins Lemma’s Advisory Board.

Leading Entrepreneur, Andrea Febbraio Joins Lemma’s Advisory Board.

Lemma is excited to announce that Andrea Febbraio, a zealous internet entrepreneur, renowned international speaker & a distinguished author, has joined Lemma’s advisory team.

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Morningstar - September 18, 2019

Leading Entrepreneur, Andrea Febbraio Joins Lemma’s Advisory Board.

Leading Entrepreneur, Andrea Febbraio Joins Lemma’s Advisory Board.

Lemma is excited to announce that Andrea Febbraio, a zealous internet entrepreneur, renowned international speaker & a distinguished author, has joined Lemma’s advisory team.

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Morningstar - September 18, 2019

Leading Entrepreneur, Andrea Febbraio Joins Lemma’s Advisory Board

Lemma is excited to announce that Andrea Febbraio, a zealous internet entrepreneur, renowned international speaker & a distinguished author, has joined Lemma’s advisory team.

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Business Wire - September 18, 2019

Leading Entrepreneur, Andrea Febbraio Joins Lemma’s Advisory Board

Lemma is excited to announce that Andrea Febbraio, a zealous internet entrepreneur, renowned international speaker & a distinguished author, has joined Lemma’s advisory team.

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Business Wire - September 18, 2019

Leading Entrepreneur, Andrea Febbraio Joins Lemma’s Advisory Board.

Lemma is excited to announce that Andrea Febbraio, a zealous internet entrepreneur, renowned international speaker & a distinguished author, has joined Lemma’s advisory team.

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BUSINESS WIRE - September 17, 2019

Leading Entrepreneur, Andrea Febbraio Joins Lemma’s Advisory Board.

Lemma is excited to announce that Andrea Febbraio, a zealous internet entrepreneur, renowned international speaker & a distinguished author, has joined Lemma’s advisory team.

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BUSINESS WIRE - September 17, 2019

OMG INDONESIA SET’S RECORD IN DIGITAL INNOVATION BY LAUNCHING FIRST EVER PROGRAMMATIC DOOH CAMPAIGN IN INDONESIA WITH LEMMA

This campaign was deployed across 100 Kudo screens at several retail outlets (Warungs) within Indonesia. The latest HP Inc. campaign is centred around printers with IOT capabilities i.e. wireless printing feature that allows users to print from any location using their phone. HP Inc. wanted to highlight this feature through the video creative in place.

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PRESS RELEASE - September 12, 2019

OMG INDONESIA SET’S RECORD IN DIGITAL INNOVATION BY LAUNCHING FIRST EVER PROGRAMMATIC DOOH CAMPAIGN IN INDONESIA WITH LEMMA

This campaign was deployed across 100 Kudo screens at several retail outlets (Warungs) within Indonesia. The latest HP Inc. campaign is centred around printers with IOT capabilities i.e. wireless printing feature that allows users to print from any location using their phone. HP Inc. wanted to highlight this feature through the video creative in place.

Read More

PRESS RELEASE - September 12, 2019

OMG INDONESIA SET’S RECORD IN DIGITAL INNOVATION. LAUNCHES THE FIRST EVER PROGRAMMATIC DOOH CAMPAIGN IN INDONESIA WITH LEMMA.

OMG -Omnicom Media Group Indonesia, the company on record for HP Inc. along with Lemma as its tech partners deployed the first ever programmatic digital out of home campaign in Indonesia. This campaign was deployed across 100 Kudo screens at several retail outlets (Warungs) within Indonesia.

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Agency Reporter - September 12, 2019

OMG INDONESIA SET’S RECORD IN DIGITAL INNOVATION. LAUNCHES THE FIRST EVER PROGRAMMATIC DOOH CAMPAIGN IN INDONESIA WITH LEMMA.

OMG -Omnicom Media Group Indonesia, the company on record for HP Inc. along with Lemma as its tech partners deployed the first ever programmatic digital out of home campaign in Indonesia. This campaign was deployed across 100 Kudo screens at several retail outlets (Warungs) within Indonesia.

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Agency Reporter - September 12, 2019

HP starts programmatic OOH campaign across 100 point-of-sale screens in Indonesia

Printer brand HP has launched its first programmatic digital out-of-home (DOOH) campaign in Indonesia, deployed across 100 point-of-sale (POS) screens at retail outlets..

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MARKETING - September 11, 2019

HP starts programmatic OOH campaign across 100 point-of-sale screens in Indonesia

Printer brand HP has launched its first programmatic digital out-of-home (DOOH) campaign in Indonesia, deployed across 100 point-of-sale (POS) screens at retail outlets..

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MARKETING - September 11, 2019

Indonesia Witnesses their first Programmatic DOOH campaign

OMG -Omnicom Media Group Indonesia, the company on record for HP Inc. along with Lemma as its tech partners deployed the first ever programmatic digital out of home campaign in Indonesia. This campaign was deployed across 100 Kudo screens at several retail outlets (Warungs) within Indonesia.

Read More

medianews4u.com - September 11, 2019

Indonesia Witnesses their first Programmatic DOOH campaign

OMG -Omnicom Media Group Indonesia, the company on record for HP Inc. along with Lemma as its tech partners deployed the first ever programmatic digital out of home campaign in Indonesia. This campaign was deployed across 100 Kudo screens at several retail outlets (Warungs) within Indonesia.

Read More

medianews4u.com - September 11, 2019

Home Announcements News Internet entrepreneur, Andrea Febbraio joins Lemma Technologies' advisory team

Lemma Technologies has announced that Andrea Febbraio, internet entrepreneur, renowned international speaker & a distinguished author, has joined Lemma’s advisory team. A prolific serial entrepreneur, Febbraio has a long history of success in shaping digital start-ups into productive & profitable businesses within a short span of time.

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By exchange4media - September 09, 2019

Home Announcements News Internet entrepreneur, Andrea Febbraio joins Lemma Technologies' advisory team

Lemma Technologies has announced that Andrea Febbraio, internet entrepreneur, renowned international speaker & a distinguished author, has joined Lemma’s advisory team. A prolific serial entrepreneur, Febbraio has a long history of success in shaping digital start-ups into productive & profitable businesses within a short span of time.

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By exchange4media - September 09, 2019

Lemma on boards Tagtalk as inventory partner

Lemma, pioneers in programmatic DOOH in India have recently announced its’ partnership with EyeTalk Media Ventures as an inventory partner. In the first phase Tagtalk Network has been onboarded, This partnership would enable Lemma’s advertisers to reach over 4 million affluent, highly social & hyperconnected users with 400+ TagTalk screens.

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medianews4u.com - August 5, 2019

Lemma on boards Tagtalk as inventory partner

Lemma, pioneers in programmatic DOOH in India have recently announced its’ partnership with EyeTalk Media Ventures as an inventory partner. In the first phase Tagtalk Network has been onboarded, This partnership would enable Lemma’s advertisers to reach over 4 million affluent, highly social & hyperconnected users with 400+ TagTalk screens.

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medianews4u.com - August 5, 2019

Exhibiting Our Expertise

Kinetic India hosts a workshop on programmatic advertising digital OOH (DOOH)

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Delhi, July 16, 2019

Exhibiting Our Expertise

Kinetic India hosts a workshop on programmatic advertising digital OOH (DOOH)

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Delhi, July 16, 2019

Rubicon Project partners with Lemma

Brand and Business: Rubicon Project Partners with Aircast and Lemma Technologies to Deliver Premium Digital Out-of-Home Campaigns

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By adobo magazine - July 16, 2019

Rubicon Project partners with Lemma

Brand and Business: Rubicon Project Partners with Aircast and Lemma Technologies to Deliver Premium Digital Out-of-Home Campaigns

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By adobo magazine - July 16, 2019

Gulab Patil’s interview featured in The 20 Marketer

Gulab Patil, Founder & CEO of Lemma Technologies, Pioneers in programmatic DOOH in India, envisions to create a centralized platform enabling advertisers to connect with audiences across screens- mobile, web & DOHH coupled with the ease of measuring campaign ROI accurately.

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Agency Reports - 2019

Gulab Patil’s interview featured in The 20 Marketer

Gulab Patil, Founder & CEO of Lemma Technologies, Pioneers in programmatic DOOH in India, envisions to create a centralized platform enabling advertisers to connect with audiences across screens- mobile, web & DOHH coupled with the ease of measuring campaign ROI accurately.

Read More

Agency Reports - 2019

CIOReviewindia 20 most Promising AdTech Solution Providers - 2019.

Lemma’s Programmatic stack is a data-driven solution for DOOH that is accessible from varies locations across the world and runs campaigns based on different data-points like location, audience, weather

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CIOReviewindiap-Vendors 2019

CIOReviewindia 20 most Promising AdTech Solution Providers - 2019.

Lemma’s Programmatic stack is a data-driven solution for DOOH that is accessible from varies locations across the world and runs campaigns based on different data-points like location, audience, weather

Read More

CIOReviewindiap-Vendors 2019

Bob Walczak joins as an advisor at Lemma

Lemma Technologies, a leader in Digital Out of Home (DOOH) Advertising, focused on developing programmatic advertising solutions is proud to announce Bob Walczak as an Advisor on their board.

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PRESS RELEASE, April 10, 2018

Bob Walczak joins as an advisor at Lemma

Lemma Technologies, a leader in Digital Out of Home (DOOH) Advertising, focused on developing programmatic advertising solutions is proud to announce Bob Walczak as an Advisor on their board.

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PRESS RELEASE, April 10, 2018

Anand Das joins Lemma as advisor

Lemma Technologies has brought Anand Das as an Advisor on their board. Das is an entrepreneur, product evangelist and startup advisor with 18+ years of experience in high performance computing, storage, digital marketing, Ad Tech products and solutions. He is one of the four co-founders of PubMatic that was founded in 2006.

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PRESS RELEASE - January 24, 2019

Anand Das joins Lemma as advisor

Lemma Technologies has brought Anand Das as an Advisor on their board. Das is an entrepreneur, product evangelist and startup advisor with 18+ years of experience in high performance computing, storage, digital marketing, Ad Tech products and solutions. He is one of the four co-founders of PubMatic that was founded in 2006.

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PRESS RELEASE - January 24, 2019

First Programmatic DOOH Video campaign in India.

SBI Life Insurance, along with its agency WATConsult and Amnet, has claimed to have launched India’s first programmatic out-of-home (OOH) ad campaign.

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By Charlotte McEleny- January 09, 2019

First Programmatic DOOH Video campaign in India.

SBI Life Insurance, along with its agency WATConsult and Amnet, has claimed to have launched India’s first programmatic out-of-home (OOH) ad campaign.

Read More

By Charlotte McEleny- January 09, 2019
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