OOH 2021: Trends that will define growth & success
OOH 2021: Trends that will define growth & success
The need for a standardized measurement system for DOOH
In the unprecedented Covid market environment, the adoption of programmatic has been accepted with open arms as DOOH’s future. DOOH caters to a large set of consumers based on their location, gender, shopping preferences and so on with the help of mobile integration. With a measurement system in place, brands that want to showcase their DOOH campaigns can display it in a strategic format.
The need for a standardized measurement system for DOOH
In the unprecedented Covid market environment, the adoption of programmatic has been accepted with open arms as DOOH’s future. DOOH caters to a large set of consumers based on their location, gender, shopping preferences and so on with the help of mobile integration. With a measurement system in place, brands that want to showcase their DOOH campaigns can display it in a strategic format.
How brands can leverage digital place-based media in a post-lockdown world
Hit hard by the pandemic, OOH media was grounded for months and had to endure a dry spell due to no fee waiver till June’20. As markets began to open up, the mobility rates have also began to rise in certain metropolitan areas. Currently, footfall and mobility data have become an integral part of DOOH campaign planning in recent times and Digital Place-Based Media provides brands that data.
How brands can leverage digital place-based media in a post-lockdown world
Hit hard by the pandemic, OOH media was grounded for months and had to endure a dry spell due to no fee waiver till June’20. As markets began to open up, the mobility rates have also began to rise in certain metropolitan areas. Currently, footfall and mobility data have become an integral part of DOOH campaign planning in recent times and Digital Place-Based Media provides brands that data.
Covid puts DOOH in the spotlight: How can brands make the most of it?
The cornonavirus pandemic has accelerated the digital shift in the Out Of Home (OOH) sector. With digital ordering, drive-ins, digital payments becoming the new normal, most spaces have adopted digital inventories. Also, restaurants have been told to put up digital screens displaying social guidelines. The changed scenario has given brands an increased opportunity to connect with their consumers.
Covid puts DOOH in the spotlight: How can brands make the most of it?
The cornonavirus pandemic has accelerated the digital shift in the Out Of Home (OOH) sector. With digital ordering, drive-ins, digital payments becoming the new normal, most spaces have adopted digital inventories. Also, restaurants have been told to put up digital screens displaying social guidelines. The changed scenario has given brands an increased opportunity to connect with their consumers.
Gulab shares his POV on the many benefits of DOOH in transit media.
The sky is the limit when it comes to gaining data through digital metrics and audience metric solutions. DOOH inventories placed at transit locations especially the ones that have a high mobility rate at key locations will help brands and OOH agencies strategically place their campaigns in that particular area.
Gulab shares his POV on the many benefits of DOOH in transit media.
The sky is the limit when it comes to gaining data through digital metrics and audience metric solutions. DOOH inventories placed at transit locations especially the ones that have a high mobility rate at key locations will help brands and OOH agencies strategically place their campaigns in that particular area.
Lemma onboards EAT displays as premium inventory.
International: Lemma, one of the largest and fastest-growing programmatic digital home networks, has recently onboarded Electronic Advertising Table (EAT) Displays, as premium screens to their programmatic DOOH platform. As one of the initial partners enabling programmatic DOOH campaigns on EAT Displays, Lemma would give both traditional and digital brands direct access to this premium inventory through their platform to drive meaningful consumer interactions.
Lemma onboards EAT displays as premium inventory.
International: Lemma, one of the largest and fastest-growing programmatic digital home networks, has recently onboarded Electronic Advertising Table (EAT) Displays, as premium screens to their programmatic DOOH platform. As one of the initial partners enabling programmatic DOOH campaigns on EAT Displays, Lemma would give both traditional and digital brands direct access to this premium inventory through their platform to drive meaningful consumer interactions.
Lemma & VIOOH partner to scale pDOOH offering across key markets
Lemma & VIOOH partner to scale pDOOH offering across key markets
Opportunities on the menu for OOH as restaurants set to re-open in Mumbai?
Driving OOH post-Covid: A case for a Unified Measurement System
The OOH sector is slowly beginning to recover as the Nation begins to unlock. Even though traffic mobility has started to go back to pre-COVID days in metropolitan cities, some brands are opting out of investing in the OOH medium due to the lack of measurement data. All major mediums have a unified measurement system in place. For TV there is BARC, Radio has RAM and newspapers have IRS. But the lack of a consolidated measurement system in the OOH space has been an age-old problem for the ecosystem.
Driving OOH post-Covid: A case for a Unified Measurement System
The OOH sector is slowly beginning to recover as the Nation begins to unlock. Even though traffic mobility has started to go back to pre-COVID days in metropolitan cities, some brands are opting out of investing in the OOH medium due to the lack of measurement data. All major mediums have a unified measurement system in place. For TV there is BARC, Radio has RAM and newspapers have IRS. But the lack of a consolidated measurement system in the OOH space has been an age-old problem for the ecosystem.
Gulab Patil's POV on resurgence of airport advertising with DOOH
Lemma -Winners At Afaqs FoxGovles Awards - Asian Paint Royale
We are ecstatic as we’ve bagged the Bronze for Asian Paints Royale campaign with MOMS OUTDOOR MEDIA SOLUTIONS PRIVATE LIMITED under the category of Best Non-Traditional Outdoor Media campaign at Foxglove Awards A big shout out to Pallavi Patil & the entire team at MOMS & Lemma who are responsible for this win!
Lemma -Winners At Afaqs FoxGovles Awards - Asian Paint Royale
We are ecstatic as we’ve bagged the Bronze for Asian Paints Royale campaign with MOMS OUTDOOR MEDIA SOLUTIONS PRIVATE LIMITED under the category of Best Non-Traditional Outdoor Media campaign at Foxglove Awards A big shout out to Pallavi Patil & the entire team at MOMS & Lemma who are responsible for this win!
Gulab Patil's POV on 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲, 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 in DOOH.
First Programmatic DOOH Campaign in MENA Region.
First Programmatic DOOH Campaign in MENA Region.
Lemma - Cover story on The Enterprise world magazine - April 2020 edition
Lemma - Cover story on The Enterprise world magazine - April 2020 edition
Lemma - Cover story on CIOReview 20 most promising technology service providers in India
Lemma - Cover story on CIOReview 20 most promising technology service providers in India
A Robust OOH Avatar To Prevail Post Lockdown.
OOH has been an indispensable medium in the marketing mix and would continue to retain its importance even post lockdown. However, the manner in which the OOH medium was planned and measured will witness a shift with higher weightage given to OOH inventory channels that are nimble and backed with data and technology.
A Robust OOH Avatar To Prevail Post Lockdown.
OOH has been an indispensable medium in the marketing mix and would continue to retain its importance even post lockdown. However, the manner in which the OOH medium was planned and measured will witness a shift with higher weightage given to OOH inventory channels that are nimble and backed with data and technology.
Lemma and Lifesight enter into strategic partnership.
Xaxis, M/Six and Lemma Boost sales for Veeba with pDOOH
Delhi: Xaxis, the Outcome Media Company, and GroupM’s advanced programmatic arm, in partnership with m/SIX and Lemma, recently announced the results of their pioneering digital out-of-home (DOOH) campaign for Veeba Sauces. The campaign showcased new real-time audience targeting and measurement capabilities for out-of-home advertising and helped increase in-store sales by more than 15%.
Xaxis, M/Six and Lemma Boost sales for Veeba with pDOOH
Delhi: Xaxis, the Outcome Media Company, and GroupM’s advanced programmatic arm, in partnership with m/SIX and Lemma, recently announced the results of their pioneering digital out-of-home (DOOH) campaign for Veeba Sauces. The campaign showcased new real-time audience targeting and measurement capabilities for out-of-home advertising and helped increase in-store sales by more than 15%.
Lemma- Winners at BW TechTors Awards 2020
SBI Life Insurance, along with its agency WATConsult and Amnet, has claimed to Where rewards are high, risks are higher. The technology sector, a case in point, perhaps has more failures than successes. In an industry as dynamic as this, BW TechTors is the list that has gone through levels of editorial and jury screening to arrive on a handful few, whose technology innovations show promise of growth.
Lemma- Winners at BW TechTors Awards 2020
SBI Life Insurance, along with its agency WATConsult and Amnet, has claimed to Where rewards are high, risks are higher. The technology sector, a case in point, perhaps has more failures than successes. In an industry as dynamic as this, BW TechTors is the list that has gone through levels of editorial and jury screening to arrive on a handful few, whose technology innovations show promise of growth.
OOH game changers for 2020
The year 2019 has been an action-packed one for the outdoor industry with the growth of DOOH, mobile complementing OOH and the OTT boom. From the looks of it, 2020 is all set to get even bigger. The movers and shakers of the OOH world have helped the industry grow by leveraging the opportunities that presented themselves in the year that went by.
OOH game changers for 2020
The year 2019 has been an action-packed one for the outdoor industry with the growth of DOOH, mobile complementing OOH and the OTT boom. From the looks of it, 2020 is all set to get even bigger. The movers and shakers of the OOH world have helped the industry grow by leveraging the opportunities that presented themselves in the year that went by.
Programmatic is automated but not everything automated is programmatic: Gulab Patil, Lemma
Platform Feature: Lemma Technologies
Lemma platform is based on programmatic ad exchange that allows advertisers and media agencies to purchase & execute Digital out of home screens like any other display environment bought today. Simply put, the platform brings in operational efficiencies in DOOH media planning, execution & optimization, much like how web and mobile campaigns are managed these days.
Platform Feature: Lemma Technologies
Lemma platform is based on programmatic ad exchange that allows advertisers and media agencies to purchase & execute Digital out of home screens like any other display environment bought today. Simply put, the platform brings in operational efficiencies in DOOH media planning, execution & optimization, much like how web and mobile campaigns are managed these days.
Winner- Best Technology provider for Programmatic advertising.
We are elated to announce our win at Inkspell Media (Code studio 2019 INDIA), as best technology provider for programmatic advertising. We are all set to redefine DOOH advertising.
Winner- Best Technology provider for Programmatic advertising.
We are elated to announce our win at Inkspell Media (Code studio 2019 INDIA), as best technology provider for programmatic advertising. We are all set to redefine DOOH advertising.
Leading Entrepreneur, Andrea Febbraio Joins Lemma’s Advisory Board.
Leading Entrepreneur, Andrea Febbraio Joins Lemma’s Advisory Board.
OMG INDONESIA SET’S RECORD IN DIGITAL INNOVATION BY LAUNCHING FIRST EVER PROGRAMMATIC DOOH CAMPAIGN IN INDONESIA WITH LEMMA
This campaign was deployed across 100 Kudo screens at several retail outlets (Warungs) within Indonesia. The latest HP Inc. campaign is centred around printers with IOT capabilities i.e. wireless printing feature that allows users to print from any location using their phone. HP Inc. wanted to highlight this feature through the video creative in place.
OMG INDONESIA SET’S RECORD IN DIGITAL INNOVATION BY LAUNCHING FIRST EVER PROGRAMMATIC DOOH CAMPAIGN IN INDONESIA WITH LEMMA
This campaign was deployed across 100 Kudo screens at several retail outlets (Warungs) within Indonesia. The latest HP Inc. campaign is centred around printers with IOT capabilities i.e. wireless printing feature that allows users to print from any location using their phone. HP Inc. wanted to highlight this feature through the video creative in place.
OMG INDONESIA SET’S RECORD IN DIGITAL INNOVATION. LAUNCHES THE FIRST EVER PROGRAMMATIC DOOH CAMPAIGN IN INDONESIA WITH LEMMA.
OMG INDONESIA SET’S RECORD IN DIGITAL INNOVATION. LAUNCHES THE FIRST EVER PROGRAMMATIC DOOH CAMPAIGN IN INDONESIA WITH LEMMA.
Indonesia Witnesses their first Programmatic DOOH campaign
Indonesia Witnesses their first Programmatic DOOH campaign
Home Announcements News Internet entrepreneur, Andrea Febbraio joins Lemma Technologies' advisory team
Lemma Technologies has announced that Andrea Febbraio, internet entrepreneur, renowned international speaker & a distinguished author, has joined Lemma’s advisory team. A prolific serial entrepreneur, Febbraio has a long history of success in shaping digital start-ups into productive & profitable businesses within a short span of time.
Home Announcements News Internet entrepreneur, Andrea Febbraio joins Lemma Technologies' advisory team
Lemma Technologies has announced that Andrea Febbraio, internet entrepreneur, renowned international speaker & a distinguished author, has joined Lemma’s advisory team. A prolific serial entrepreneur, Febbraio has a long history of success in shaping digital start-ups into productive & profitable businesses within a short span of time.
Lemma on boards Tagtalk as inventory partner
Lemma, pioneers in programmatic DOOH in India have recently announced its’ partnership with EyeTalk Media Ventures as an inventory partner. In the first phase Tagtalk Network has been onboarded, This partnership would enable Lemma’s advertisers to reach over 4 million affluent, highly social & hyperconnected users with 400+ TagTalk screens.
Lemma on boards Tagtalk as inventory partner
Lemma, pioneers in programmatic DOOH in India have recently announced its’ partnership with EyeTalk Media Ventures as an inventory partner. In the first phase Tagtalk Network has been onboarded, This partnership would enable Lemma’s advertisers to reach over 4 million affluent, highly social & hyperconnected users with 400+ TagTalk screens.
Gulab Patil’s interview featured in The 20 Marketer
Gulab Patil’s interview featured in The 20 Marketer
Anand Das joins Lemma as advisor
Lemma Technologies has brought Anand Das as an Advisor on their board. Das is an entrepreneur, product evangelist and startup advisor with 18+ years of experience in high performance computing, storage, digital marketing, Ad Tech products and solutions. He is one of the four co-founders of PubMatic that was founded in 2006.
Anand Das joins Lemma as advisor
Lemma Technologies has brought Anand Das as an Advisor on their board. Das is an entrepreneur, product evangelist and startup advisor with 18+ years of experience in high performance computing, storage, digital marketing, Ad Tech products and solutions. He is one of the four co-founders of PubMatic that was founded in 2006.
