Kolkata Metros & Programmatic DOOH Screens During Durga Puja -2019
· High Exposures- A surge in exposures was witnessed. We delivered 5 times more impressions that anticipated.
· Vast Reach – Over 1.3Mn reach within 4 days of the campaign.
· Cost Efficient – Cost Per Impression attained was as low as 0.36INR.In addition to this the brands also experienced several operational and executional advantages like dynamic creative rotation, live tracking of exposures & reporting etc. Lemma also enabled the brands to gather audience insights some of which are listed in the info graphic below. Programmatic DOOH is a fresh approach to create an audience connect. With growing media fragmentation and receding user attention brands can explore and embrace this medium and look at it as mainstream digital channel to deliver ground-breaking brand campaigns.