Objective

HP Inc. a leading multinational IT company, wanted to promote the launch of their latest IoT enabled printers designed for home and office use.

The Video creative highlighted the message of how one can print from any location, even when outside of the home.

Strategy & Solution

The approach was to amplify the brand’s creative asset at the right time thereby, subsequently leveraging the brand message and driving resonance with the audience.

The video creative was showcased across 100 Kudo POS screens. These screens are hard to miss as they are strategically placed at the checkout counters and are in close proximity to the viewing audience. High dwell time at these screens served as an added advantage.

Results

This campaign was a first of it’s kind in Indonesia, thus setting the record in digital innovation.