Create Audience Connect When it Matters the Most
A beer brand in Indonesia wanted to connect with audiences who are light drinkers, price-sensitive & would casually pair a drink to go with a meal
- Most Light drinkers purchase beers from stores or modern retail outlets.
- The cost of beer in stores is 3.1x lower than that at bars or pubs.
- Keeping in mind the brands TG, Lemma identified places that had higher concertation of the defined TG.
- For this purpose 50 POS terminal screens with an average footfall of 200, a day were utilized to show multiple creatives.
- As DOOH regulars the brand experienced cost efficiencies using Lemma’s programmatic capabilities. An Ecpm of 50 rupiah was attained
- The brand has adopted Programmatic DOOH as an always-on strategy.
- To create a connect with the audiences the creatives showed how the beer can be paired with any meal at home.
- All of this was remotely managed using Lemmas centralized system which brought in ease, in campaign delivery, creative rotation & measurement.