Objective

Amplify the newly launched smartphone’s USP – flash charge feature.

Audience Insight

People tend to back their phone battery before onboarding a flight.

Strategy & Execution

Leveraging audience understanding & screen advantage (both contextual fitment & dwell time) tied with data-driven insights from Lemma’s DMP, a real-time bidding campaign was deployed using Lemma pDOOH platform with Google DV360 as a demand partner, targeting the right set of audiences with the right message.
The campaign ran on a total of 155 screens across all terminal.

Results

The campaign was delivered to the core TG- 60% of the footfalls were millennials
78% of the users owned a budget smartphone & hence categorized as potential consumes looking for an upgrade.