Falcon – A New Era of Data in Programmatic DOOH Planning.
An advanced AI enabled planning tool built to give planners & brands efficient, accurate and immediate media DOOH plans.
Early Estimates on Audience Density Post Lockdown
As brands gear up to greet customers in a world post lockdown using data-driven planning tools & advance audience targeting parameters to know the density of the desired audience would deliver better results ensuring higher visibility and improved outcome.
Unlock the True Value of DOOH Screens with Programmatic.
Media owners can experience many benefits by getting a programmatic upgrade. Each of the benefits are interlinked and boil down to the basic advantage of increased revenue and higher ad occupancy rate.
Influence of Programmatic DOOH over Traditional DOOH
DOOH has advantages over OOH .Programmatic technology in Digital out of home industry leverages these advantages further making it an indispensable medium in the marketing mix. This article entails the advantages of standard DoOH vs Programmatic DOOH .
DOOH Screens in India are Getting A Programmatic Upgrade.
It is with Lemma that screens at railway and metro stations, airports, modern retail outlets, Pubs and restaurants and even digital billboards have been converted to programmatic ready screens, with demand for these screens coming from digital media advertisers. Lemma has launched successful campaigns across each of these clusters using demand partners like Google DV360 and Verizon media.
A Transition from Better to Best: Programmatic DOOH Trends for 2020
2019 was a strong year for DOOH and 2020 continues…
Kolkata Metros & Programmatic DOOH Screens During Durga Puja -2019
Durga Puja is a celebration surrounded by fun, frolic and…