Early Estimates on Audience Density Post Lockdown
As brands gear up to greet customers in a world post lockdown using data-driven planning tools & advance audience targeting parameters to know the density of the desired audience would deliver better results ensuring higher visibility and improved outcome.
Productivity has increased and time-passes rather quickly
We can work towards delivering optimal productivity by revisiting our approach to work in office and draw parallels to those at home, to ensure seamless transition in how we work in any environment.
Unlock the True Value of DOOH Screens with Programmatic.
Media owners can experience many benefits by getting a programmatic upgrade. Each of the benefits are interlinked and boil down to the basic advantage of increased revenue and higher ad occupancy rate.
Influence of Programmatic DOOH over Traditional DOOH
DOOH has advantages over OOH .Programmatic technology in Digital out of home industry leverages these advantages further making it an indispensable medium in the marketing mix. This article entails the advantages of standard DoOH vs Programmatic DOOH .
Lemma’s Contextual DOOH Campaign Enhances Awareness for Smartphone Brand.
Leveraging audience understanding & screen advantage (both contextual fitment & dwell time) tied with data-driven insights from Lemma’s DMP (Data management platform) a real time bidding campaign was deployed using Lemma pDOOH platform with Google DV360 as a demand partner, targeting the right set of audiences with the right message.
DOOH Screens in India are Getting A Programmatic Upgrade.
It is with Lemma that screens at railway and metro stations, airports, modern retail outlets, Pubs and restaurants and even digital billboards have been converted to programmatic ready screens, with demand for these screens coming from digital media advertisers. Lemma has launched successful campaigns across each of these clusters using demand partners like Google DV360 and Verizon media.
A Transition from Better to Best: Programmatic DOOH Trends for 2020
2019 was a strong year for DOOH and 2020 continues…