Extra- Sensory Programmatic DOOH Campaign
Learn how Digital out of how can be paired with audio to deliver a high impact campaign. This is further enhanced with programmatic capabilities taking DOOH to a whole new level.
Lemma’s Contextual DOOH Campaign Enhances Awareness for Smartphone Brand.
Leveraging audience understanding & screen advantage (both contextual fitment & dwell time) tied with data-driven insights from Lemma’s DMP (Data management platform) a real time bidding campaign was deployed using Lemma pDOOH platform with Google DV360 as a demand partner, targeting the right set of audiences with the right message.
