CASE STUDY

OLA launches real-time data
trigger campaign on DOOH
screens in New Zealand

0 Mn+
Reach
0 K
Unique Reach
0
Screens

Objective

To garner maximum brand visibility using outdoor ads with minimal wastage

Strategy

Regulating the campaign exposure gage in real-time on digital billboards basis the live traffic data as a trigger to serve ads

Execution

  • 17 billboards across Auckland’s busy streets were utilized to render ads in response to the live detection of a predefined volume of vehicular movement
  • Google DV360 served as the demand partner & helped serve dynamic ads
  • Using 3rd party data partners, a retargeting campaign was launched
  • to capture the exposed DOOH audiences on their mobile device
  • across FB & YT

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