2021 A Pivotal Moment for DOOH
When we entered 2020 the Out of Home industry experts…
Converting Passive Viewers to Active Engagers with DOOH
Digital out of home ads are more than mere exposures….
Latest Screen Formats in DOOH
The growth of digital signage has been rampant since the…
The Many Facets of Programmatic DOOH – Part 2
Exploring Features of Programmatic Digital OOH beyond basics. Programmatic Digital…
The Many Facets of Programmatic DOOH
A quick synopsis of what it means to be programmatic ready in DOOH.
Falcon – A New Era of Data in Programmatic DOOH Planning.
An advanced AI enabled planning tool built to give planners & brands efficient, accurate and immediate media DOOH plans.
DOOH in Residential Buildings
DOOH screens in residential complexs are on the rise in India and brands can use this new emerging touch point to create an effective connect during the pandemic and consistently thereafter as well.
Extra- Sensory Programmatic DOOH Campaign
Learn how Digital out of how can be paired with audio to deliver a high impact campaign. This is further enhanced with programmatic capabilities taking DOOH to a whole new level.
Early Estimates on Audience Density Post Lockdown
As brands gear up to greet customers in a world post lockdown using data-driven planning tools & advance audience targeting parameters to know the density of the desired audience would deliver better results ensuring higher visibility and improved outcome.
