Objective

SKORE launched a new product, a first in its category a ????????? ?????????? ?????.

SKORE not only wanted to create brand awareness but also wanted to generate category awareness within the right TG.

Strategy

  • Brand wanted to create a connect with the young upscale males who could relate to the product and category.
  • Lemma matched key clusters that attracted high density of millennials and displayed creatives across large screen at leading pubs in metro cities.
  • The campaign was launched during peak hours with maximum footfalls, thus winning the attention of and attracting the right audience for the brand.